for on-box advertising than traditional media campaigns
of marketers want unboxing content from creators
14-point increase year over year in number of consumers who will likely purchase again based on premium packaging
who view unboxing videos do so when researching a particular product
media for sustainable commercial growth through increased sales and market share
1st physical brand touchpoint in a digital eCommerce journey
" In a digital world, packages stand out as a welcome physical touchpoint. Customers engage with OBA unlike any other form of advertising by interacting with the parcels during the most rewarding phase of the shopping journey—the unboxing moment. " Ad Age, October 22, 2022
" The purpose of packaging is to elevate a buyer’s mood back to what it was when they made the purchase. They need to get excited again. It has to bring back all those emotions. " Packaging Thought Leader
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Part 1 - Kerry Sanders chats with Paul Jenkins
Part 2 - Kerry Sanders chats with Paul Jenkins
Part 3 - Kerry Sanders chats with Paul Jenkins
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