On Box Advertising (OBA)
Use space on eCommerce boxes to include third party advertising or communicate new offers from brands.
Include better design and unlimited ad variation
Digitally printed eCommerce corrugated packaging is the cost-effective and beautiful way to decorate packaging. Because no printing plates are required, design and layout variations are unlimited during print runs.
(R)etailers can offer regional ad targeting, provide A/B testing, incorporate multi-cultural content, etc.
Consider the data
"In a digital world, packages stand out as a welcome physical touchpoint. Customers engage with OBA unlike any other form of advertising by interacting with the parcels during the most rewarding phase of the shopping journey—the unboxing moment."
Ad Age, October 22, 2022
for on-box advertising than traditional media campaigns
Oversaturation of digital advertising makes it impossible for brands to cut through and stay top of mind.
5000+ ads
consumers are exposed to everyday.
43% of internet users
report using an ad blocker.
8 seconds
is the average human attention span.
2+ ads
are remembered by consumers the next day.
