for on-box advertising than traditional media campaigns
of marketers want unboxing content from creators
14-point increase year over year in number of consumers who will likely purchase again based on premium packaging
who view unboxing videos do so when researching a particular product
media for sustainable commercial growth through increased sales and market share
1st physical brand touchpoint in a digital eCommerce journey
" In a digital world, packages stand out as a welcome physical touchpoint. Customers engage with OBA unlike any other form of advertising by interacting with the parcels during the most rewarding phase of the shopping journey—the unboxing moment. " Ad Age, October 22, 2022
" The purpose of packaging is to elevate a buyer’s mood back to what it was when they made the purchase. They need to get excited again. It has to bring back all those emotions. " Packaging Thought Leader
Unlock new possibilities
To transform your corrugated packaging designs
Flexo printing is cost-effective but boring. Litho printing is beautiful but expensive. But digitally printed eCommerce corrugated packaging is the cost-effective and beautiful way to elevate your brand. On the outside. On the inside. Everywhere your customer looks.
To leverage new channels of communications
Use space on boxes to include third party advertising or communicate new offers from your brand. And because the corrugated packaging is digitally printed, you can react fast and print even faster.
To include design variations for better retail outcomes
Whether your products are on-shelf or on-line they need to be noticed. Want to get creative with your packaging to drive better retail outcomes? Through EFI digital solutions you’re able to print multiple colors, designs and layouts all during the same production run without having to change printing plates. You save time and money while ensuring your brand is engaged.
To launch or elevate your subscription box business
Every month, your customers expect to be delighted. Make sure it happens with every box. Digitally printed eCommerce corrugated packaging takes your customers from expectation to fulfillment to delight.
To build better connections through personalization or regionalization
In addition to personalization, digitally printing corrugated packaging assures your rigorous brand standards are maintained worldwide. PMS colors, product photography, iconography, and fonts create absolute brand continuity from Paris, Maine to Paris, France.
To activate multi-cultural marketing plans
The demographic landscape of the US has transformed, as 140 million multicultural consumers now represent 42% of US total consumers. EFI digital print solutions for corrugated can help you accurately reflect audiences without disrupting current processes and adding cost.
To travel at the speed of today’s retail marketing
Marketing today means taking advantage of hot trends, viral moments, social influencers, live-stream shopping, special editions, and LTOs. Digital means speed. Speed means time-to-market. Through EFI digital print solutions brands can maximize trends, planning cycles, and even when “viral moment” prayers are answered.
To always keep your brand on top
Digital inkjet corrugated printing lets you ship your products in their own container (SIOC packaging) through leading eCommerce marketplaces. Your handling fees are reduced and your brand is always front and center.
To beautifully demonstrate your commitment to sustainability
Digitally printed eCommerce corrugated packaging can help you demonstrate your brand's sustainability commitment by printing directly to kraft with white ink, all while satisfying your customers’ wishes to keep it green.
Incorporate the most sustainable printing technology
52% Less
Global Warming Potential (GWP)
Reduces waste by up to 80%
30% less
energy used during printing
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